The Management of Technology and Innovation: A Strategic Approach, 2nd Edition
Margaret A. White, Garry D. Bruton
THE MANAGEMENT OF TECHNOLOGY AND INNOVATION: A STRATEGIC APPROACH explores the fundamental connections linking core business strategy, technology, and innovation. The book illustrates how these functions intertwine to play a central role in process layout, systems, structural design, and product development, as well as supporting an organization's overall success. An integrated approach and reader-friendly style make the material accessible for readers of all backgrounds, and the book strikes an ideal balance between essential business theory and extensive practical insights and real-world applications. In addition, the Second Edition has been thoroughly updated to incorporate the latest trends and research, abundant current examples and cases, and a useful set of new tools you can use to support effective strategic decision-making.
Tahun:
2010
Edisi:
2nd
Penerbit:
Cengage Learning
Bahasa:
english
Halaman:
411
ISBN 10:
0538478225
ISBN 13:
9780538478229
Fail:
PDF, 3.24 MB
IPFS:
,
english, 2010
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